Zia UL Islam

Owns regional revenue growth, new-logo acquisition, strategic-account development and enterprise GTM execution across complex software, services and platform offerings. Leads a cross-functional team spanning client partners, program managers, technical trainers and SDRs, while concurrently overseeing regional commercial strategy, revenue performance and regional business operations as the GM.

• Expanded the regional business from approximately $0.5M to $10M+ in MENA and $1.1M to $5.5M+ in ANZ in under two years by building distinct enterprise GTM motions across software subscriptions, professional services, strategic accounts, and partner-led opportunities.
• Created a first-in-region enterprise sales motion for Unity’s AI, digital twin, real-time 3D, AR/VR, and simulation portfolio, moving the business beyond transactional licenses into multi-year, executive-sponsored transformation programs.
• Increased new-logo contribution to 92% of regional growth by targeting underpenetrated enterprise and public-sector accounts across manufacturing, energy, AEC, retail, and gaming.
• Built and led a 10-person cross-functional team across enterprise sales, solutions, partners, and services; improved pipeline coverage from 1.8x to 4.7x and forecast accuracy from approximately 44% to 79%+.
• Developed partner-sourced and partner-influenced pipeline through ISVs, consulting partners, systems integrators, and hyperscaler co-sell relationships, expanding regional coverage while reducing reliance on direct-sales capacity.

Led sales and GTM development across industrial automation, software, data analytics, connected-factory and industrial IoT solutions, with responsibility for approximately $10M in annual revenue. Managed field sales and account management teams while aligning commercial, technical and partner resources around regional growth priorities.

• Led complex enterprise pursuits involving CIO, CTO, CDO, COO, innovation, engineering, and business-unit stakeholders, translating technical capability into measurable outcomes around asset digitization.
• Shifted commercial messaging from hardware-led automation to software, analytics, data, and IIoT value propositions, contributing to a 68% total sales uplift across two business units.
• Opened three enterprise verticals by building use cases for manufacturing, FMCG and food & beverage around connected factory operations.
• Built solution playbooks and channel enablement assets that helped partners sell higher-value cloud and IIoT solutions instead of competing primarily on component specifications and price.
• Partnered with engineering, product specialists, channel leaders, and customer stakeholders to convert technical requirements into commercial proposals with clearer business outcomes and executive relevance.
• Supported the transition toward subscription-oriented and software-adjacent revenue models in an industrial environment traditionally dominated by capital equipment and hardware sales.

Managed approximately $15M in regional revenue across process automation, cloud monitoring, asset intelligence, professional services and predictive-maintenance solutions. Led internal and external sales engineers, with responsibility for new-business development, strategic accounts and regional sales performance.

• Delivered 71% YoY sales growth with 32% gross-margin uplift and 23% new-business growth by moving the region toward higher-value IIoT, cloud monitoring, asset intelligence, and predictive-maintenance opportunities.
• Created a new professional-services selling motion, shifting customer conversations from reactive maintenance services to multi-year predictive-maintenance service programs.
• Strengthened strategic-account penetration with global manufacturers by connecting plant-level reliability issues to executive-level goals around uptime, productivity, risk reduction, and lifecycle cost.
• Repositioned the regional business from equipment and support sales toward a more durable industrial digitalization and asset-performance model.

Managed regional sales growth across engineering software, automation, test, measurement and data-acquisition platforms. Led sales and business development managers, combining technical solution leadership with new-customer acquisition, account expansion and commercial execution.

• Delivered over 50% YoY revenue growth for three consecutive years across enterprise and technical accounts, with 37% of revenue generated from new customers in energy, FMCG, defense, and government.
• Supported complex buying processes involving engineering leaders, R&D teams, procurement, government stakeholders, and technical evaluators, translating requirements into scalable platform recommendations.
• Built sales motions for delivering technical workshops for universities, government labs, software firms, and enterprise customers, increasing platform awareness and accelerating solution evaluation.
• Recognized as the top APAC manager for combining sales engineering depth with commercial execution across new business, account expansion, and strategic technical programs.
• Served as a bridge between commercial teams, customer engineering groups, and internal technical specialists, improving the quality of discovery, solution fit, and enterprise proposals.

Progressed through engineering, R&D and customer-facing sales-engineering roles, establishing the technical foundation later applied to enterprise GTM leadership.

• Progressed from engineering and R&D roles into customer-facing sales engineering, building the technical foundation later used in enterprise GTM leadership across software, machine learning, embedded systems, IoT, and cloud-hosted platforms.
• Led R&D on real-time autonomous-vehicle systems using machine vision, embedded software, and obstacle-avoidance logic, building production-grade systems in technically complex environments.
• Developed multiple IoT/embedded solutions; filed a provisional patent application for an active damping mechanism in carbon structures.